The China Research Centre of E-commerce has published a report in September 2017 stating that the country’s e-commerce turnover was more than 2 trillion (!!) US dollars in the first half of 2017. China remains the largest global e-commerce market in terms of trading value, accounting for over 40% of the total transactions. The Chinese e-commerce market now consists of more than 731 million internet users or 53.2% of the country’s population. Online shoppers account for 467 million, or 63.8% of internet users. In particular, the e-commerce market in China is steered by Alibaba’s Taobao, the Tmall marketplaces and the Tencent-backed JD.com platform. Clothing, electronic appliances, mobile phones, digital goods, food and drink are among the most purchased goods on the Chinese e-commerce platforms.