MAGENTO: THE YEAR OF TRUTH

With an estimated market share of 20 percent (measured through the number of e-commerce installations), Magento is the second largest e-commerce platform in the world, only having to tolerate Woocommerce to do better. In 2015, Magento introduced version 2.0, an extensive improvement in comparison with version 1.x. Originally, Magento 1 would be supported until the 18th of November 2018. In the meantime however, the company changed its mind, because until now only five percent of the Magento sites migrated to the newer version.

Without intending to do so, Magento set a deadline to itself, that makes 2018 ‘the year of Magento’ (or not). Magento 2 is a leading platform with, among others, an improved user experience on mobile devices. The migration of Magento 1.x to 2.x however is complex (and, as a result, expensive), which makes the change to other competing platforms such as Shopware and Woocommerce an alternative for a migration. On top of that, there were few extensions available for the platform at the introduction of Magento 2.0. That has been largely solved in the meantime.

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WHAT DO YOU HAVE TO DO WITH YOUR MAGENTO 1.X WEB SHOP?

Magento has announced that they won’t stop the support for the 1.x platform for now, and that a possible discontinuation will be announced 18 months in advance. The logical question then remains: why would you migrate your existing web shop?

Magento 2 has some fundamental technological changes (in comparison with Magento 1) that improve the performance of your web shop. For instance, Magento 2 loads faster, the platform is convenient for mobile use and it has an improved checkout process. The search engine of Magento is improved extensively by using Elasticsearch and, in comparison with Magento 1.x, it’s easier to install new extensions and modules on the platform.

REPLATFORMING

With the Data Migration application, you simply migrate the databases of Magento 1.x to 2.x. However, tailor made applications and customized design have to be completely renewed. Partly because of that, we advise customers to also consider alternative platforms when they decide to phase out the existing Magento 1.x web shop.

Moving on to a new e-commerce platform, a process that’s called replatforming, is justified when Magento 2.x doesn’t offer the desired functionality – and another platform does.

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E-COMMERCE TRENDS 2018

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MOBILE FIRST

CONVERSATIONAL COMMERCE

CROSS-BORDER E-COMMERCE

VISUAL COMMERCE

ALL TRENDS

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