Last year, we predicted three large e-commerce trends for 2017:
- Massive redesign of existing websites through mobile first
- A good conversation with artificial intelligence
- Paying for performance
There’s no ‘massive’ redesign indeed, but countless big players increasingly opted for a mobile first strategy in the past year. That way, for example, Otto introduced ABOUT YOU in Belgium and the Netherlands – a service that already existed in the German speaking countries where the company is active.
Artificial intelligence – short: AI – is omnipresent in our modern society. The quality of chatbots is seriously increased in 2017 and EMAKERS too was asked to develop a chatbot to support the inside sales department of a SME.
When you as a producer obtain a production contract, then you’re expected to manufacture the number of units specified in the contract. If you produce less, then you will earn less. Why wouldn’t you expect the same of your marketing agency?
Unfortunately, paying for performance is not a workable proposition for most e-commerce agencies. Therefore they pass on the risk to the client. In 2017, EMAKERS developed a cooperation formula which enables us to share the risk with you. Invite us on your location, and we will gladly explain this to you.