E-mail marketing is a powerful tool to reach (potential) clients and to build a sustainable relationship with them. E-mail is direct and personalised. Besides, the effectiveness of your e-mail efforts can easily be measured in most solutions for e-mail marketing.
Of course, there are also negative aspects of e-mail marketing. E-mail is often associated with spam, or unsolicited e-mails. To prevent this, you should only write to the prospects and customers that left their e-mail address with you, making the reach of your campaign limited by definition.
To professionalize your e-mail activities, you best create a database of customers and opt for a specific e-mail software such as Mailerlite or Mailchimp.
When you work with personal details, you have to comply to various rules. The most important one is the General Data Protection Regulation (GDPR) of the EU.
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THE PERIODIC E-MAIL NEWSLETTER
With a periodical newsletter you are able to inform your customers about the developments surrounding your company or the product range.
PROMOTIONAL E-MAIL CAMPAIGNS
In addition to the e-mail newsletter, you can also opt for action-oriented e-mails. These are aimed at a single goal such as the sale of old stock or an invitation to visit the new collection in the showroom.
E-MAIL MARKETING AUTOMATION
In addition to planned e-mail campaigns, you can also opt for automated e-mail. You then send pre-made e-mailings based on, for example, the customer's behavior or customer history.