Most webshops use an e-commerce platform and a content management system (CMS) – in some cases integrated, in other cases not integrated or connected to each other. Both types of systems have also extensively been expanded in functionality the past years, which means that many e-commerce platforms nowadays can also be used as CMS - and vice versa.
Of course, you just don’t simply throw overboard an existing e-commerce platform. You are familiar with it and probably have made large investments in it. However, companies should consider choosing a new platform when:
- the platform is no longer up-to-date in functionality. At a minimum, an e-commerce platform should nowadays work well for mobile use. Because many technical innovations will typically take place outside of the system, it is also important that there are sufficient (simple and stable) possibilities to connect the platform to other systems, for example, through a standard plug-in or API;
- the platform is no longer easy to adjust to the needs of its users. Small design changes to create a better user experience (UX) should of course be easy to implement. Long loading times of your pages, for instance, will annoy users.
IS YOUR E-COMMERCE SYSTEM OUTDATED?
If there are no regular updates of your platform, you are facing a strong signal that the system may become outdated. You may also be likely to be at a security risk or have a chance that your system is no longer compliant with the law.
There are also organisational situations that are not directly related to your e-commerce platform, but that should make you consider whether another platform supports your business better. For example:
- when your company merges with another company, possibly you both have your own system, and one of these could become redundant;
- within your company's strategy, you choose to centralize (or decentralize) certain IT and / or marketing functions;
- your company pursuits a supply chain integration, which implies greater requirements for integrating your e-commerce platform with other systems;
- your business chooses for an explicit omnichannel strategy, where it is essential that you have a holistic view of your customer through various channels. In such a situation as well, there are stronger requirements to integrate your e-commerce platform with other systems.