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Instagram Checkout

Facebook, Pinterest and Instagram are the leading social media for companies relying on visual commerce. Since March 2019, Instagram offers a native Checkout, allowing users to buy products they find on their timeline directly from their mobile app. Instagram’s Checkout promises to offer a seamless purchase experience for brands on the platform.

Many consumers head to social media like Instagram for inspiration and to discover new products. For them, Instagram added product tags in the Instagram feed, product stickers in Instagram Stories and a shopping destination in Instagram Explore. Since a timeline is only ‘temporarily’ and consumers naturally don’t discover and buy a designer’s handbag in a minute or two, Instagram made it easier to save and share products, too.


Instagram Checkout

Now, Instagram Checkout, makes that shopping experience more convenient and secure. People no longer have to navigate to the browser when they want to buy. And with their protected payment information in one place, they can shop their favorite brands without needing to log in and enter their information multiple times.

Instagram Checkout only only passes along the necessary information for the seller to complete the fulfillment, like contact information and the delivery address. All payment information and the user’s e-mail address stays within Instagram. Instagram’s Checkout does not integrate with a brand's retargeting. Initially, buyers will be able to pay with Visa, Mastercard, American Express, Discover and PayPal.


Sellers pay Instagram a so-called selling fee, like they are used to when selling on marketplaces like Amazon.

Pilot

Instagram Checkout will forst be piloted in the US with Adidas, Anastasia Beverly Hills, Balmain, Burberry, ColourPop, Dior, Huda Beauty, H&M, KKW Beauty, Kylie Cosmetics, MAC Cosmetics, Michael Kors, NARS, Nike, NYX Cosmetics, Oscar de la Renta, Outdoor Voices, Ouai Hair, Prada, Revolve, Uniqlo, Warby Parker and Zara.


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Instagram Checkout

Facebook, Pinterest and Instagram are the leading social media for companies relying on visual commerce. Since March 2019, Instagram offers a native Checkout, allowing users to buy products they find on their timeline directly from their mobile app. Instagram’s Checkout promises to offer a seamless purchase experience for brands on the platform.

THE PICKUP LINE OF 2018: “WE TOO RESPECT YOUR PRIVACY”

It cannot have escaped your notice: starting from May the 25th, you have to comply with the European General Data Protection Regulation (GDPR). Never before, so many e-mails were sent to ask for your permission to keep e-mailing in the future. While on the 18th of May the message still was ‘can we have your permission’, it became around the 25the of may “if you don’t want to receive any more e-mails, then unsubscribe by using the button below’. So much for active consent. Many companies also change their general conditions or their privacy policy in the final hour.

ADOBE BUYS MAGENTO: ALL GOOD, OR NOT?

Adobe announced on May 21 that it acquired e-commerce platform Magento for 1,68 billion dollar. It’s Adobe’s intention to add Magento Commerce Cloud to Adobe Experience Cloud, thereby offering a single platform for both B2B and B2C use.

INS SAYS IT WILL REVOLUTIONIZE GROCERY SHOPPING – WILL IT?

Although some consumer packaged goods (CPG) manufacturers may be left in doubt, today, all forward-thinking B2C manufacturers are at least investigating how to build and maintain a solid brand in our digital age and how to develop a long-term direct-to-consumer (DtC) strategy. High-end shopping streets are, as a result, increasingly populated by flagship stores of your favourite brands. And online as well, most brands have had their first flirt with e-commerce.

EMAKERS helpt KMO's om met behulp van nieuwe technologieën en werkwijzen meer resultaat te behalen uit hun verkoop- en service activiteiten. Wij werken samen met verschillende sectororganisaties en zijn lid van VOKA (Vlaams netwerk van ondernemingen) en Feweb (Federatie van webbureaus). » Lees verder over EMAKERS

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