REVIEWS, INFLUENCERS AND AFFILIATE MARKETING

Influencers are today’s hype. The term influencer usually refers to individuals with a high fan-out rate within a specific community. Many of them have established this rate by means of social media, sometimes coupled with a (or their) blog or a (YouTube) video channel.

Influencers already exist for a very long time. Think about, for example, opinion leaders, columnists, artists and other role models. These individuals have their own opinion and appeal to a specific audience. And if they match your product, then they can have a crucial say in the success of the product. Influencers are often remunerated for each contribution (post, video,…), the so-called commitment (engagement of the target group (shares, likes, clicks,…)) or they receive free products.

Affiliates are individuals or businesses who promote your company or a specific product. When they refer someone to you and you make a sale, then they usually receive a commission.

Not every product can be freely advertised. Therefore, it’s important to realise that the collaboration with affiliates is governed by the normal legislation and regulation around promotional activities in your sector.

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HOW DO YOU CHOOSE THE RIGHT INFLUENCER OR AFFILIATE?

Influencer or affiliate marketing is usually a good idea when your brand recognition by the target clientele isn’t very high yet. When you are already well-known within your target group, then they would also find you without being referred to you. The clients that are referred via influencers or affiliates would then reduce your margin.

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REMUNERATION OF AFFILIATES

Affiliates are individuals or businesses who promote your company or a specific product. When they refer someone to you and you make a sale, then they generally receive a commission. This type of performance based marketing should be an easy choice for you. After all, if you don’t win, you also don’t lose.

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DIFFERENT TYPES OF AFFILIATES

Affiliates exist in different sizes and shapes. Each type of affiliate has his pros and cons. Which one matches best with you, also depends on your brand policy and brand recognition.

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BECOME A MEMBER OF OUR INFLUENCER AND AFFILIATE NETWORK

EMAKERS works for brands in numerous categories and is therefore always looking for true brand ambassadors. Are you interested in an attractive commission and occasional exclusive content and promotions for your readers?

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REVIEWS

Imagine yourself actively looking for a car. You’ve identified one that’s within your budget and to your liking. You can’t explain it, but you notice that you’re holding off just a bit from that final purchase. A friend owns the very same car you’ve been thinking about. He loves it, and now you do too. All the doubts you had simply disappeared . E-commerce reviews are the equivalent of a personal recommendation.

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