INS SAYS IT WILL REVOLUTIONIZE GROCERY SHOPPING – WILL IT?

INS SAYS IT WILL REVOLUTIONIZE GROCERY SHOPPING – WILL IT?

Although some consumer packaged goods (CPG) manufacturers may be left in doubt, today, all forward-thinking B2C manufacturers are at least investigating how to build and maintain a solid brand in our digital age and how to develop a long-term direct-to-consumer (DtC) strategy. High-end shopping streets are, as a result, increasingly populated by flagship stores of your favourite brands. And online as well, most brands have had their first flirt with e-commerce.

CO-OPERATION DISTRIMEDIA AND EMAKERS TO ARM WEB SHOPS AGAINST E-COMMERCE GIANTS

Fulfilment partner DISTRIMEDIA and e-commerce agency EMAKERS have made an agreement aiming to make the services that are usually only within reach for the well-known e-commerce giants, also accessible for medium-sized players. With a combined offer, they both have the necessary marketing and logistic expertise needed to make e-commerce activities profitable.

IMPORTANT SERVICE ANNOUNCEMENT: 3 WORDPRESS.ORG PLUGINS “CLOSED DOWN”

In two weeks time, WordPress.org has closed three plugins because they contained content-injection backdoors. “Closing” a plugin means that it is no longer available for download from the repository, and will not show up in WordPress.org search results. EMAKERS has proactively checked all our clients to ensure the mentioned plugins were not installed.

VISIT EMAKERS DURING THE BEDRIJVEN CONTACT DAGEN 2017 IN THE KORTRIJK XPO

Bedrijven Contact Dagen 2017

The Bedrijven Contact Dagen (Wednesday 6th and Thursday 7th of December) in Kortrijk has grown into the largest networking event of Belgium attracting more than 15.000 professional visitors in 2015.

After a successful event at the little sister in Waregem, EMAKERS is therefore pleased to participate in the Bedrijven Contact Dagen in the city of the Golden Spurs this year for the first time.

VISIT EMAKERS AT BOOTH 255 DURING THE BEDRIJVEN CONTACT DAGEN

You’ll find EMAKERS at booth 255 during the Bedrijven Contact Dagen, near the big VOKA-booth. At our booth we’ll gladly offer you a nice glass of wine and an advise about your e-commerce activities or digital business operations.

Do you already want some more time with our consultants at the fair? Then book a meeting using the form on this page. You can register for free for the Bedrijven Contact Dagen using this link.

  • Wij rekenen telkens een uur per adviesgesprek

MOST WEBSHOPS ARE FOR SALE

It is relatively easy to build a webshop or put your products on a marketplace like Ebay or Amazon. However, only when your products are online, the real work starts. Customers must find your offer and be tempted to purchase. This is a time-intensive activity that also requires you to be smarter than your competing e-commerce giants. As a result, many webshops stop within two years and most of the (smaller) webshops are currently (quietly) for sale.

Is it possible to make your web shop profitable?

Reality shows us that most product purchases today already have an online component. A product may still be purchased offline, but your customer makes online comparisons and such. In the future, most purchases will go through online channels. Shopping streets will disappear and there is no future for traditional shops.

For most webshops it takes a few months and several sales actions to get the engine running. Your potential customers do not know your webshop yet and small bugs may cause friction in the purchasing process at the start. Independently from your product’s uniqueness, your customer must first find it and then convince himself. Online, your customer may find countless of - unique - alternatives within a single click. Your first year, you better reserve a minimum of operational budget for your web shop as big as for your initial development.

When a webshop structurally realises less than 25 sales a week, it is difficult to make it profitable. The traditional shopkeeper who, for example, runs a webshop at the side will have trouble to really make it profitable. His digital activities should better focus on expanding the (local) relation with his customers. Also, many webshops are not more than a bad copy of others, without any added value.

In 2018, a great shake out will take place of this type of standard webshops. The big ones will grow bigger and the little ones will disappear or consolidate. Manufacturers with a relatively low online presence should consider taking over an existing webshop that performs well in search engines. However, many web shop owners will also experience that their activity is simply not sellable.

Is your webshop available for sale?

EMAKERS is interested to acquire webshops that exist longer than two years and are built on WooCommerce, Magento or Shopware. Contact us when your webshop meets these terms and conditions.

Are you considering buying a webshop?

The acquisition of an existing webshop might enable you to start quickly selling your products online. Obviously, it is very important to estimate your purchase to the right value. EMAKERS can provide you with advice or systematically analyse the webshop you are interested in via our E-commerce Audit or E-commerce Audit Light.

Over ons

EMAKERS is een full-service agentschap voor e-commerce en digitale bedrijfsvoering. Vrijwel ieder type verkoop- of serviceproject waarbij internet de hoofdrol speelt kunnen wij van A tot Z voor u uitvoeren. Lees ons verhaal ››

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